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https://hdl.handle.net/2440/72970
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Type: | Journal article |
Title: | Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel |
Author: | Bruwer, Johan de Wet Lesschaeve, Isabelle Campbell, Benjamin L. |
Citation: | Journal of Retailing and Consumer Services, 2012; 19(1):45-58 |
Publisher: | Elsevier |
Issue Date: | 2012 |
ISSN: | 0969-6989 |
School/Discipline: | School of Agriculture, Food and Wine |
Statement of Responsibility: | Johan Bruwer, Isabelle Lesschaeve, Benjamin L. Campbell |
Keywords: | Retailing; Wine consumption; Consumer behaviour; Segmentation; Canada; Tasting room; Demographics; Wine tourism |
Rights: | Copyright © 2011 Elsevier Ltd. All rights reserved. |
DOI: | 10.1016/j.jretconser.2011.08.008 |
Appears in Collections: | Agriculture, Food and Wine publications |
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