Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/79243
Citations | ||
Scopus | Web of Science® | Altmetric |
---|---|---|
?
|
?
|
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Morales, L. | - |
dc.contributor.author | Griffith, G. | - |
dc.contributor.author | Wright, V. | - |
dc.contributor.author | Fleming, E. | - |
dc.contributor.author | Umberger, W. | - |
dc.contributor.author | Hoang, N. | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Meat Science, 2013; 94(2):239-246 | - |
dc.identifier.issn | 0309-1740 | - |
dc.identifier.issn | 1873-4138 | - |
dc.identifier.uri | http://hdl.handle.net/2440/79243 | - |
dc.description.abstract | Australian beef consumers have different preferences given their characteristics and the effect on expected quality of cues related to health, production process and eating experience. Beef brands using Meat Standards Australia (MSA) grades can help to signal quality and reduce consumers' uncertainty when shopping. The objective of this study is to identify the characteristics of beef buyers and their perceptions about product attributes that affect the propensity to buy branded beef. Binary logistic models were applied identifying differences between all respondents and the potential target market, including buyers in medium to high income segments, and between buyers in the target market who would buy branded beef for taste and health reasons. Variables increasing the propensity to buy branded beef include previous experience, appreciation for branded cuts and concern about quality more than size. Finally, variations in preferences for marbling and cut were found between buyers who would buy branded beef for taste and health reasons. | - |
dc.description.statementofresponsibility | L. Emilio Morales, Garry Griffith, Victor Wright, Euan Fleming, Wendy Umberger, Nam Hoang | - |
dc.language.iso | en | - |
dc.publisher | Elsevier Sci Ltd | - |
dc.rights | Copyright © 2013 Elsevier Ltd. All rights reserved. | - |
dc.source.uri | http://dx.doi.org/10.1016/j.meatsci.2013.02.005 | - |
dc.subject | Branded beef | - |
dc.subject | Consumer preferences | - |
dc.subject | Propensity to buy | - |
dc.subject | Discrete choice analysis | - |
dc.subject | Logistic regression | - |
dc.title | Variables affecting the propensity to buy branded beef among groups of Australian beef buyers | - |
dc.type | Journal article | - |
dc.identifier.doi | 10.1016/j.meatsci.2013.02.005 | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Umberger, W. [0000-0003-4159-7782] | - |
Appears in Collections: | Agriculture, Food and Wine publications Aurora harvest 4 |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.