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Browsing "Business School publications" by Author Ilicic, J.

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Showing results 1 to 16 of 16
PreviewIssue DateTitleAuthor(s)
2008Attachment to human brands: opinions of celebrities endorsing multiple brandsIlicic, J.; Webster, C.; Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)
2013Celebrities as indirect spokespeople in advertisingIlicic, J.; Webster, C.; Rosengren, S.; Dahlen, M.; Okazaki, S.
2011Celebrity brand value: using the MECCAS model to evaluate celebrity endorsement advertising strategyIlicic, J.; Webster, C.; Australian and New Zealand Marketing Academy Conference (2011 : Perth, W.A.)
2013Celebrity co-branding partners as irrelevant brand information in advertisementsIlicic, J.; Webster, C.
2015Communicating product size using sound and shape symbolismBaxter, S.; Ilicic, J.; Kulczynski, A.; Lowrey, T.
2014Eclipsing: when celebrities overshadow the brandIlicic, J.; Webster, C.
2011Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intentionIlicic, J.; Webster, C.
2016Emotional advertising to attenuate compulsive consumption: Qualitative insights from gamblersDe Vos, S.; Crouch, R.C.; Ilicic, J.; Plewa, C.; Conduit, J.
2017Examining the effectiveness of fear appeals in prompting help-seeking: the case of at-risk gamblersDe Vos, S.; Crouch, R.; Quester, P.; Ilicic, J.
2009Exploring dimensions of consumer-human brand attachmentIlicic, J.; Webster, C.; Australian and New Zealand Marketing Academy Conference (2009 : Melbourne, Australia)
2014Investigating consumer-brand relational authenticityIlicic, J.; Webster, C.
2010Jerry Seinfeld: exploring human brand associationsIlicic, J.; Webster, C.; Australian and New Zealand Marketing Academy Conference (2010 : Christchurch, New Zealand)
2015Names versus faces: examining spokesperson-based congruency effects in advertisingIlicic, J.; Baxter, S.; Kulczynski, A.
2014Revisiting the automaticity of phonetic symbolism effectsBaxter, S.; Kulczynski, A.; Ilicic, J.
2015Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear typeRayner, E.; M Baxter, S.; Ilicic, J.
2015What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibilityBaxter, S.; Ilicic, J.; Kulczynski, A.
Showing results 1 to 16 of 16