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PreviewIssue DateTitleAuthor(s)
2003Modelling the effects of firm-specific and environmental characteristics on export marketing performanceO'Cass, Aron; Julian, Craig C.
2004The impact of firm and environmental characteristics on International Joint Venture (IJV) marketing performance in ThailandJulian, Craig C.; O'Cass, Aron
2003The marketing strategy-performance relationship of Australian export market venturesJulian, Craig C.; O'Cass, Aron; Academy of Marketing Science World Marketing Congress (2003 : Perth, WA)
2003Export marketing: perspectives from the land down underJulian, Craig C.; O'Cass, Aron; Academy of Marketing Science World Marketing Congress (2003 : Perth, WA)
2004Industry structure in marketing strategy and brand performanceO'Cass, Aron; Weerawardena, Jay; Julian, Craig C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004The antecedents of export marketing performance: An Australian perspectiveJulian, Craig C.; O'Cass, Aron
2003Examining firm and environmental influences on export marketing mix strategy and export performance of australian exportersO'Cass, Aron; Julian, Craig C.
2002Drivers and outcomes of export marketing performance in a developing country contextJulian, Craig C.; O'Cass, Aron
2003The effect of industry structure, learning and innovation on brand performanceJulian, Craig C.; O'Cass, Aron; Weerawardena, Jay; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.); ANZMAC 2003
2006Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performanceWeerawardena, Jay; O'Cass, Aron; Julian, Craig C.

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