1. Adelaide Research & Scholarship

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Results 51-60 of 130 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2009Comment Lutter. Contre Le Pseudo-Parrainage?Mazodier, M.; Quester, P.
2000A resource-based view of sponsorship management and implementation - resource identification and categorisationFarrelly, F.; Fahy, J.; Quester, P.; O'Cass, A.; ANZMAC (2000 : Gold Coast, Australia)
2009Exploring organisational drivers of trust in cross-border business-to-business relationships: The case of service exportersQuester, P.; Lu, V.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2005Need for cognition and product component country of origin evaluation: A conjoint studyKarunaratna, A.; Quester, P.; DeMoranville, C.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2004Experiments versus surveys: Validity issues in research in marketingQuester, P.; Sharma, R.; Chahal, H.
2008Service export performance: The role of organizational and market driversLu, V.; Quester, P.; Medlin, C.; Academy of International Business Annual Meeting (50th : 2008 : Milan, Italy)
2000Nationality as a segmenting variable: A study of wine purchase behaviour using Clusterwise RegressionAurifeille, J.; Quester, P.; Lockshin, L.; Spawton, T.; The Association for Consumer Research 2000 Conference (19 Oct 2000 : Salt Lake City, Utah, USA)
2003The ethicality of using fear for social advertisingArthur, D.; Quester, P.
2002The influence of perceived cultural differences on marketing managers' strategic decision making: An exploratory studyQuester, P.
2005The effectiveness of green advertising: An Australian empirical studyQuester, P.; Lacar, F.; Singh, T.; Evanschitzky, H.; Schellhase, R.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)

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