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Results 61-70 of 190 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2008Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion processBal, C.; Steyer, A.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2010Doing Well By Doing Good with Corporate Volunteering ProgramsJohnson, C.; Quester, P.; Plewa, C.; Australian & New Zealand Marketing Academy Conference (2010 : University of Canterbury, Christchurch, New Zealand)
2008Measuring the influence of emotions on attitude toward sponsorsBal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2009Investigating the role of government policies in service export performanceLu, V.; Quester, P.; Medlin, C.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2009Comment Lutter. Contre Le Pseudo-Parrainage?Mazodier, M.; Quester, P.
2000A resource-based view of sponsorship management and implementation - resource identification and categorisationFarrelly, F.; Fahy, J.; Quester, P.; O'Cass, A.; ANZMAC (2000 : Gold Coast, Australia)
2009Exploring organisational drivers of trust in cross-border business-to-business relationships: The case of service exportersQuester, P.; Lu, V.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2005Need for cognition and product component country of origin evaluation: A conjoint studyKarunaratna, A.; Quester, P.; DeMoranville, C.; Biennial World Marketing Congress (12th : 2005 : Muenster, Germany)
2004Experiments versus surveys: Validity issues in research in marketingQuester, P.; Sharma, R.; Chahal, H.
2008Service export performance: The role of organizational and market driversLu, V.; Quester, P.; Medlin, C.; Academy of International Business Annual Meeting (50th : 2008 : Milan, Italy)