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Issue Date
Title
Author(s)
2009
We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport events
Bal, C.
;
Quester, P.
;
Plewa, C.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2000
An empirical test of a model of relational norms and relationship performance
Medlin, C.
;
Aurifeille, J.
;
Quester, P.
;
Parvatiyar, A.
;
Sheth, J.
;
Research Conference on Relationship Marketing (5th : 2000 : Atlanta, Geaorgia, USA)
2009
Market drivers of service export performance: An eclectic perspective
Lu, V.
;
Quester, P.
;
Karunaratna, A.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2003
Evaluer l’efficacité du sponsoring: le cas du festival international des arts d’Adelaide
Quester, P.
;
Journées de Recherche en Marketing de Bourgogne (8th: 2003 : Dijon, France)
2005
Examining international alliances through sponsorship
Farrelly, F.
;
Quester, P.
;
Amis, J.
;
Cornwell, T.
2008
Exploring consumer fanaticism: Extraordinary devotion in the consumption context
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Lee, A.Y.
;
Soman, D.
2007
Influence of cognition on product component country of origin evaluation
Karunaratna, A.
;
Quester, P.
2007
Service export performances: The role of governance
Lu, V.
;
Quester, P.
;
Medlin, C.
;
Thyne, D.
;
Deans, D.
;
Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
2008
Les reactions d'une communite de marques face a l'evolution de cette marque: une etude exploratoire du Club Med
Fleck, N.
;
Quester, P.
;
International Congress Marketing Trends (7th : 2008 : Venice, Italy)
2008
An exploratory model of consumer fanaticism: the processes leading to high-end loyalty
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
Discover
Author
19
Plewa, C.
18
Farrelly, F.
11
Karunaratna, A.
8
Aurifeille, J.
8
Lu, V.
8
Medlin, C.
8
Pappu, R.
7
Chen, S.
6
Bal, C.
6
Crouch, R.
.
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Subject
7
Australia
5
Sponsorship
5
sponsorship
4
Consumer behaviour
4
Market orientation
4
market orientation
3
Commitment
3
Country of origin
3
effectiveness
3
relationship marketing
.
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Date issued
15
2009
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2008
14
2007
15
2006
22
2005
10
2004
11
2003
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2002
12
2001
10
2000
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