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Results 11-20 of 130 (Search time: 0.001 seconds).
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PreviewIssue DateTitleAuthor(s)
2009We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport eventsBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2000An empirical test of a model of relational norms and relationship performanceMedlin, C.; Aurifeille, J.; Quester, P.; Parvatiyar, A.; Sheth, J.; Research Conference on Relationship Marketing (5th : 2000 : Atlanta, Geaorgia, USA)
2009Market drivers of service export performance: An eclectic perspectiveLu, V.; Quester, P.; Karunaratna, A.; ANZMAC Conference (2009 : Melbourne, Australia)
2003Evaluer l’efficacité du sponsoring: le cas du festival international des arts d’AdelaideQuester, P.; Journées de Recherche en Marketing de Bourgogne (8th: 2003 : Dijon, France)
2005Examining international alliances through sponsorshipFarrelly, F.; Quester, P.; Amis, J.; Cornwell, T.
2008Exploring consumer fanaticism: Extraordinary devotion in the consumption contextChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Lee, A.Y.; Soman, D.
2007Influence of cognition on product component country of origin evaluationKarunaratna, A.; Quester, P.
2007Service export performances: The role of governanceLu, V.; Quester, P.; Medlin, C.; Thyne, D.; Deans, D.; Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
2008Les reactions d'une communite de marques face a l'evolution de cette marque: une etude exploratoire du Club MedFleck, N.; Quester, P.; International Congress Marketing Trends (7th : 2008 : Venice, Italy)
2008An exploratory model of consumer fanaticism: the processes leading to high-end loyaltyChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)