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Issue Date
Title
Author(s)
2001
Sponsors' impact on attitudes and purchase intentions: A longitudinal study of the 2000 Olympic Games
Quester, P.
;
Lardinoit, T.
;
Chetty, S.
;
Collins, B.
;
Australia and New Zealand Marketing Academy Conference (2001 : Auckland, N.Z.)
2001
Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising
Burton, R.
;
Farrelly, F.
;
Quester, P.
2001
Sponsorship opportunities and guidelines
Quester, P.
2001
The product involvement/brand loyalty link: An empirical examination
Quester, P.
;
Karunaratna, A.
;
Lim, A.
;
Chetty, S.
;
Collins, B.
;
Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)
2001
A collaborative interest model of relational coordination: Examining relational norms as actor bonds
Medlin, C.
;
Quester, P.
;
Hakansson, H.
;
Solberg, C.
;
Huemer, L.
;
Annual Industrial Marketing & Purchasing Conference (17th : 2001 : Oslo, Norway)
2001
Consumers' attitudinal profiles: An examination at the congruence between cognitive, affective and conative spaces
Aurifeille, J.
;
Clerfeuille, F.
;
Quester, P.
;
Gilly, M.C.
;
MeyersLevy, J.
2001
Australian Chinese consumers: Does acculturation affect consumer decision making?
Quester, P.
;
Karunaratna, A.
;
Chong, I.
2001
Attitudinal effects of combined sponsorship and sponsor's prominence on basketball in Europe
Lardinoit, T.
;
Quester, P.
2001
Advertising and promotion leverage on arts sponsorship effectiveness
Quester, P.
;
Thompson, B.
2001
Validating acculturation models: the case of the Australian-Chinese consumers
Quester, P.
;
Chong, I.
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Burton, R.
1
Clerfeuille, F.
1
Dzever, S.
1
Farrelly, F.
1
Gilly, M.C.
1
Hakansson, H.
1
Huemer, L.
1
Lim, A.
1
Lockshin, L.
1
Medlin, C.
.
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arts festivals
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Asia Pacific Studies
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Australia
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basketball
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Consumer behaviour
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corporate sponsorship
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Economics
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marketing strategy
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