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Results 1-10 of 25 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
1998
Relationship Marketing as Related to the Sports Industry
Farrelly, F.
;
Quester, P.
;
Smolianov, P.
2004
New insights for managing sport sponsorship: Applying the resource based view of the firm
Argus, K.
;
Farrelly, F.
;
Quester, P.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2005
Examining international alliances through sponsorship
Farrelly, F.
;
Quester, P.
;
Amis, J.
;
Cornwell, T.
2008
Exploring consumer fanaticism: Extraordinary devotion in the consumption context
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Lee, A.Y.
;
Soman, D.
2008
An exploratory model of consumer fanaticism: the processes leading to high-end loyalty
Chung, E.
;
Beverland, M.
;
Farrelly, F.
;
Quester, P.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2005
Exploring consumer fanaticism: A fresh perspective on the concept of loyalty
Chung, E.
;
Farrelly, F.
;
Beverland, M.
;
Quester, P.
;
Purchase, S.
;
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2001
Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising
Burton, R.
;
Farrelly, F.
;
Quester, P.
2005
Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subcultures
Quester, P.
;
Beverland, M.
;
Farrelly, F.
;
Pechmann, C.
;
Price, L.
;
33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 2 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
2000
A resource-based view of sponsorship management and implementation - resource identification and categorisation
Farrelly, F.
;
Fahy, J.
;
Quester, P.
;
O'Cass, A.
;
ANZMAC (2000 : Gold Coast, Australia)
2004
A new model of fan loyalty: Emotionally bonded involvement
Argus, K.
;
Farrelly, F.
;
Quester, P.
;
Wiley, J.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
Discover
Author
5
Beverland, M.
5
Burton, R.
3
Chung, E.
2
Argus, K.
2
Australia and New Zealand Marketi...
2
Fahy, J.
2
Smolianov, P.
2
Wiley, J.
1
33rd Annual Conference of the Ass...
1
Amis, J.
.
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Subject
5
Sponsorship
3
Commitment
3
Trust
2
Market orientation
2
sponsorship
1
Alliances
1
Australia
1
Co-marketing
1
Collaboration
1
Communication
.
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Date issued
19
2000 - 2010
6
1997 - 1999