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Issue Date
Title
Author(s)
2003
Developing a value-based scale measuring market orientation: the identical view of the firms and the customers
Chen, S.
;
Quester, P.
;
Saren, M.
;
Wilson, A.
;
EMAC Conference (32nd : 2003 : Glasgow, Scotland)
2002
The role of customer value in the market orientation practice: A qualitative investigation from a Dyad perspective
Chen, S.
;
Quester, P.
;
Jou, J.
;
Services Marketing and Management Conference (1st : 2002 : Chiayi, Taiwan)
2008
Managing customer service from a value-based perspective of market orientation
Chen, S.
;
Quester, P.
;
Global Marketing Conference (2008 : Shanghai, China)
2005
Developing a value-based measure of market orientation in an interactive service relationship
Chen, S.
;
Quester, P.
2006
Modeling store loyalty: perceived value in market orientation practice
Chen, S.
;
Quester, P.
2009
A value-based perspective of market orientation and customer service
Chen, S.
;
Quester, P.
2007
Implementation and outcomes of customer value: A dyadic perspective
Chen, S.
;
Quester, P.
Discover
Author
1
EMAC Conference (32nd : 2003 : Gl...
1
Global Marketing Conference (2008...
1
Jou, J.
1
Saren, M.
1
Services Marketing and Management...
1
Wilson, A.
Subject
2
Market orientation
1
Customer service
1
Customer value
1
Employees
1
Marketing strategy
1
Personnel management
1
Product management
1
Robust control
Date issued
1
2009
1
2008
1
2007
1
2006
1
2005
1
2003
1
2002