1. Adelaide Research & Scholarship

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Results 1-10 of 11 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2003Developing a value-based scale measuring market orientation: the identical view of the firms and the customersChen, S.; Quester, P.; Saren, M.; Wilson, A.; EMAC Conference (32nd : 2003 : Glasgow, Scotland)
2003Evaluer l’efficacité du sponsoring: le cas du festival international des arts d’AdelaideQuester, P.; Journées de Recherche en Marketing de Bourgogne (8th: 2003 : Dijon, France)
2003Evaluer I'efficacité du sponsoring: le cas du festival international des arts d' AdelaideQuester, P.; Filser, M.; Research Conference in Marketing (8th : 2003 : Dijon, France)
2003Risque perçu et servicescape: L'importance de la gestion l'environnment physique pour le marketing des serivcesMcOmish, M.; Quester, P.; Lehu, J.; Atelier de Recherche OSES - SIM (2nd : 2003 : Paris, France)
2003The ethicality of using fear for social advertisingArthur, D.; Quester, P.
2003L'internet et les liens relationnels entre entreprises: perspective derivee du secteur du service AustralienRao Hill, S.; Quester, P.; Lemoine, J.; Rowe, F.; Journee nantaise de recherche sur le e-marketing (2nd : 2003 : Nantes, France)
2003What drives renewal of sponsorship principal/agent relationships?Farrelly, F.; Quester, P.
2003The effects of market orientation on trust and commitment: the case of the sponsorship business-to-business relationshipFarrelly, F.; Quester, P.
2003Collaborative communication in sponsor relationsFarrelly, F.; Quester, P.; Mavondo, F.
2003Product involvement/brand loyalty: is there a link?Quester, P.; Lim, A.

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