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Issue Date
Title
Author(s)
2003
Evaluer I'efficacité du sponsoring: le cas du festival international des arts d' Adelaide
Quester, P.
;
Filser, M.
;
Research Conference in Marketing (8th : 2003 : Dijon, France)
2005
Influence of country of origin effects on services: A study of airlines
Hoenen, A.
;
Karunaratna, A.
;
Quester, P.
;
Soutar, G.
;
Sweeney, J.
;
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2001
Sponsors' impact on attitudes and purchase intentions: A longitudinal study of the 2000 Olympic Games
Quester, P.
;
Lardinoit, T.
;
Chetty, S.
;
Collins, B.
;
Australia and New Zealand Marketing Academy Conference (2001 : Auckland, N.Z.)
2003
Risque perçu et servicescape: L'importance de la gestion l'environnment physique pour le marketing des serivces
McOmish, M.
;
Quester, P.
;
Lehu, J.
;
Atelier de Recherche OSES - SIM (2nd : 2003 : Paris, France)
2002
Brand equity through sponsorship signalling: The importance of leverage
Thompson, B.
;
Quester, P.
;
Shaw, R.
;
Adam, S.
;
McDonald, H.
;
Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
2002
The role of customer value in the market orientation practice: A qualitative investigation from a Dyad perspective
Chen, S.
;
Quester, P.
;
Jou, J.
;
Services Marketing and Management Conference (1st : 2002 : Chiayi, Taiwan)
2005
Distributors' business characteristics, buyer/seller relationship and market orientation: An empirical study of the Australian wine export industry
Beaujanot, A.
;
Lockshin, L.
;
Quester, P.
2001
Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising
Burton, R.
;
Farrelly, F.
;
Quester, P.
1996
SCOSA
Quester, P.
;
Hermant, J.
1999
Clusterwise regression: concept and application
Aurifeille, J.M.
;
Quester, P.
Discover
Author
27
Plewa, C.
25
Farrelly, F.
11
Crouch, R.
11
Karunaratna, A.
10
Pappu, R.
9
Lu, V.
9
Medlin, C.
8
Aurifeille, J.
8
Bal, C.
8
Chen, S.
.
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Subject
10
Australia
7
Sponsorship
6
sponsorship
4
Advertising
4
Consumer behaviour
4
Market orientation
4
market orientation
4
Trust
3
Commitment
3
communication
.
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Date issued
31
2010 - 2018
130
2000 - 2009
29
1996 - 1999