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Issue Date
Title
Author(s)
2005
Exploring consumer fanaticism: A fresh perspective on the concept of loyalty
Chung, E.
;
Farrelly, F.
;
Beverland, M.
;
Quester, P.
;
Purchase, S.
;
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2003
Evaluer I'efficacité du sponsoring: le cas du festival international des arts d' Adelaide
Quester, P.
;
Filser, M.
;
Research Conference in Marketing (8th : 2003 : Dijon, France)
2005
Influence of country of origin effects on services: A study of airlines
Hoenen, A.
;
Karunaratna, A.
;
Quester, P.
;
Soutar, G.
;
Sweeney, J.
;
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2001
Sponsors' impact on attitudes and purchase intentions: A longitudinal study of the 2000 Olympic Games
Quester, P.
;
Lardinoit, T.
;
Chetty, S.
;
Collins, B.
;
Australia and New Zealand Marketing Academy Conference (2001 : Auckland, N.Z.)
2003
Risque perçu et servicescape: L'importance de la gestion l'environnment physique pour le marketing des serivces
McOmish, M.
;
Quester, P.
;
Lehu, J.
;
Atelier de Recherche OSES - SIM (2nd : 2003 : Paris, France)
2002
Brand equity through sponsorship signalling: The importance of leverage
Thompson, B.
;
Quester, P.
;
Shaw, R.
;
Adam, S.
;
McDonald, H.
;
Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
2002
The role of customer value in the market orientation practice: A qualitative investigation from a Dyad perspective
Chen, S.
;
Quester, P.
;
Jou, J.
;
Services Marketing and Management Conference (1st : 2002 : Chiayi, Taiwan)
2005
Distributors' business characteristics, buyer/seller relationship and market orientation: An empirical study of the Australian wine export industry
Beaujanot, A.
;
Lockshin, L.
;
Quester, P.
2001
Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising
Burton, R.
;
Farrelly, F.
;
Quester, P.
2006
Case development: An innovative approach to case studies and experiences from a graduate marketing ethics course
Plewa, C.
;
Quester, P.
Discover
Author
19
Plewa, C.
18
Farrelly, F.
11
Karunaratna, A.
8
Aurifeille, J.
8
Lu, V.
8
Medlin, C.
8
Pappu, R.
7
Chen, S.
6
Bal, C.
6
Crouch, R.
.
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Subject
7
Australia
5
Sponsorship
5
sponsorship
4
Consumer behaviour
4
Market orientation
4
market orientation
3
Commitment
3
Country of origin
3
effectiveness
3
relationship marketing
.
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Date issued
15
2009
14
2008
14
2007
15
2006
22
2005
10
2004
11
2003
7
2002
12
2001
10
2000
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